The Gunn Report for Media 2013
27 February 2014
The Gunn Report for Media Announces 2013 Rankings
OMD TOPS THE MOST CREATIVE AGENCY NETWORK LIST
FOLLOWED BY STARCOM
The Gunn Report for Media, the global evaluation of media creativity
launched in 2004, has today released its new report. It has combined
winners' lists from the world's most important award contests to establish the
only global 'league tables' for the communications industry,
The report covers several categories, including:
- the most creative agency network
- the most creative holding company
- the most creative campaign and
- the most creative advertiser .
“The context in which marketing is taking place is changing dramatically.
Advertisers are fighting against an increasingly competitive and tough
business environment where ROI is vital. They are also faced to customers,
who are very unpredictable, expect to be surprised and entertained, and are
more and more influenced by their friends and networks. They want to
participate, share and collaborate as never before. Because of technology,
the means of production and the channels of distribution have been turned
over to the masses. Every single one of us has access to a potential
audience of millions of people on social media channels. Consumers also
want to control and dictate when, where and how they are communicated.
They want a dialogue and a real conversation, whatever the platform is:
banners, posters, press or TV ads, YouTube, Facebook, Pinterest, Instagram,
Google, Twitter...”, said Isabelle Musnik, editor of The Gunn Report for Media.
”Contact has become as critical to the success of a marketing campaign as
content. The right media connections can make or break a campaign, or
even a brand, and change behaviour as a result. Media innovation and
creativity are more than ever, key to brand success”.
For further information contact:
Isabelle Musnik: firstname.lastname@example.org
The full report can be purchased from www.gunnreport.com