Consolidated League Tables:

The Gunn Report League Tables since 1999 consolidated to identify the Most Awarded Ads and Countries, Advertisers, Production Companies, Director, Agencies and Agency Networks of our time.  Plus the Hall-of-Fame records of the Individual Winners every year in every table.

 

Guest Essays:

Each year since 2004, when we introduced the Book, some wonderful Guest Essayists (25 of them to date) have graced our pages.

Each Guest Essayist was given a totally “open brief” to choose a subject most important to them and on which they wanted to send a message to the industry.  Which subject did each one choose?  And what did they say about it?  As a website subscriber, all these essays are now online for you.

 

DAWCS? Study:

The "Do Award Winning Commercials Sell?" study was carried out by Donald at Leo Burnett, with the help of 186 different advertising agencies (or clients) in 28 different countries.  The business case histories of the 400 most awarded commercials and campaigns in the world for the 4 year period 1992 - 1995 were gathered together and analysed.  The full Report, in terms of methodology, procedures and findings, lavishly illustrated with actual examples, is available on our subscription website.

 

IPA/Gunn Study:

The IPA/Gunn study of 2010, carried out by independent Researcher Peter Field, was based on merging IPA effectiveness data with Gunn Report creative awards data for the period 2002-2008.  Work awarded for effectiveness but not creativity was compared to work awarded for effectiveness and creativity in terms of business success.  A summary of this research, plus a sampling of BOB (“Best of Both”) case histories is available on our subscription website (plus link to the IPA where full Report can be purchased).

 

Top 50 Club project:

Addresses the topic “How to Create an Environment where Creative Excellence can Flourish”.  We asked the Executive Creative Directors at the world’s 100 most awarded advertising agencies to rate each of 17 statements on a 5-point scale in terms of “How important is each of the following as a factor in your agency’s creative success?”.

82 of them kindly replied.  The Top 50 Club Report – and the secrets of creative success of the world’s most awarded agencies – is available to our website subscribers online.

 

Signature Reels: (Coming shortly!)

We are inviting the top practitioners of our day and age to personally pick a series of “Signature Reels” – roughly 50 selections long in each case – about:

  • Product Categories (Beer, Jeans and Cars are first 3 in the pipeline)
  • Regions (Best of Latin America, Asia, Australasia in hand)
  • Genres (Demos and Music first 2 planned)

 

“Samplers” for each reel (10 from the 50) will be viewable online for our website subscribers.  DVDs can be purchased at 50% of price non-subscribers pay.